Last updated: 17 November 2025
Diamondsty considers the protection of personal data to be of great importance. In this privacy policy we explain which data we collect, why we collect this data, what we do with it and which rights you have.
By using our website and services, you agree to this privacy policy.
1. Who is responsible for your data?
Diamondsty
Keizersgracht 62
1015 CS Amsterdam
Netherlands
(Office address, not a visiting address)
Chamber of Commerce (KvK): 97006238
VAT: NL867871258B01
Email: care@diamondsty.com
Diamondsty is responsible for the processing of your personal data as described in this privacy policy.
2. Which personal data do we collect?
We collect personal data when you visit our website, place an order or contact us.
2.1 Data you actively provide to us
When placing an order:
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First and last name
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Address details
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Postcode and place of residence
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Email address
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Telephone number (optional)
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Payment details (account number for bank transfer)
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Order details / order history
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Return information
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Customer notes and communication
2.2 Data that is collected automatically
When visiting our website:
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IP address
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Browser data
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Device data
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Website behaviour (including click behaviour and pages visited)
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Language settings
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Session data
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Times of page views
This data is collected via cookies and similar technologies.
2.3 Data from email traffic / customer service
When you contact us:
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Content of messages
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Any attachments
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Chat logs
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Support history
2.4 Data from payment providers
Depending on the chosen payment method:
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Payment status
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Transaction ID
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Mollie/Stripe/PayPal reference numbers
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We do not receive full payment card details.
3. For which purposes do we use your data?
We process your data for the following purposes:
3.1 For the performance of the contract
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Processing your order
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Shipping your order
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Handling payments
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Delivery information via the carrier
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Return handling
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Warranty claims and product support
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Contact regarding questions, deliveries or problems
3.2 For customer service
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Answering questions via email or chat
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Investigating problems with orders
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Improving our services
3.3 For marketing and communication
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Only with your consent:
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Sending newsletters
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Offers and promotions via email
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Remarketing via social media
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Optimising advertisements
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You can unsubscribe from marketing communications at any time.
3.4 For website optimisation
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Keeping statistics (Google Analytics)
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Improving the user experience
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Analysing website performance
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A/B testing
3.5 For legal obligations
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Tax administration
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Statutory retention obligation for the tax authorities
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Liability & disputes
4. Legal basis for processing
We process personal data on the basis of:
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Performance of the contract (orders, delivery, payments)
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Consent (newsletter, marketing cookies)
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Legal obligation (accounting)
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Legitimate interest
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security of our website
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improving our services
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fraud and abuse prevention
5. How long do we retain your data?
We do not retain data longer than necessary.
5.1 Order and payment data
7 years (statutory tax retention obligation)
5.2 Customer service communication
2 years after handling
5.3 Marketing data (e.g. newsletter)
Until unsubscription
5.4 Website and cookie data
In accordance with cookie settings (usually 30 days – 24 months)
6. Do we share personal data with third parties?
Yes, but only when this is necessary for our services.
We share data with:
6.1 Carriers
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PostNL
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DHL
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DPD
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GLS
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UPS
They receive your name, address and email address or telephone number for delivery information.
6.2 Payment service providers
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Mollie
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Stripe
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PayPal
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Banks
They process payments securely and comply with strict security standards.
6.3 Technical partners
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Web hosting provider
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Email server
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Website security software
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Analytics services (such as Google Analytics)
6.4 Marketing partners (optional)
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Meta (Facebook/Instagram Ads)
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TikTok Ads
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Google Ads
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Email marketing software
We never share more data than necessary.
6.5 Legal authorities
Only when legally required, such as in cases of fraud, tax inspection or a court order. Diamondsty never sells personal data to third parties.
7. Cookies and tracking technologies
We use cookies to:
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make the website function properly
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remember your shopping cart
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analyse website traffic
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personalise advertisements (with consent)
On your first visit we display a cookie notice where you can make your choices. A complete cookie overview can be provided on request.
8. How do we secure your data?
We take appropriate technical and organisational measures, such as:
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SSL security on the website
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Encrypted connections
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Strict access control
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Secure servers
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Regular software updates
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Encryption of payments
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Monitoring for abuse and fraud
9. Your rights under the GDPR
As a consumer, you have the right to:
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Access your data
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You can request which data we hold about you.
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Have your data corrected
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In the event of inaccuracies, we will correct this immediately.
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Have your data erased (“right to be forgotten”)
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Insofar as this is legally permitted (orders & administration must be retained).
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Request restriction of processing
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Object to processing
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For example, against marketing activities.
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Data portability
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You can have your data exported.
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Withdraw consent
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For marketing, cookies, etc.
You can submit a request via: care@diamondsty.com
We respond within 30 days.
10. Minors
Diamondsty does not target children under the age of 18. We do not process data of minors without the consent of a parent/guardian.
11. Third-party websites
Our website may contain links to external websites.
We are not responsible for the privacy practices of these websites.
12. Changes to this privacy policy
We may amend this privacy policy.
The latest version is always available on our website.
In the event of major changes, we will inform users by email if necessary.
13. Contact
For questions, complaints or requests regarding privacy, you can contact us via:
Diamondsty, Keizersgracht 62,
1015 CS Amsterdam (not a visiting address)